Hvar hotels news keeps on getting better!
If the quality of a destination is judged by its hotels then good times are coming to our favourite island! The Hvar hotels news keeps on getting better and 2016 will be known as the year when Hvar finally made the big leap forward in quality hotel accommodation.
The island's hotels have had mixed fortunes in recent years, with those in Jelsa, Vrboska and Stari Grad declining, while the huge investment from Orco Group in Sunčani Hvar has been a major contributing factor to the rise of Hvar Town as a luxury destination, with last year's results for the island's leading hotel group the best ever.
And the good hotel news is starting to spread to other parts of the island too, which is welcome news particularly for Central Hvar, which looks set to finally live up to some of its huge potential.
The big hotel story in Hvar Town this summer revolves around the two-star Hotel Pharia, which lies in the trees away from the water not far from Veneranda. As of June 1, it will be a 2-star hotel no longer, as a 50 million kuna investment will transform it into a swanky, hi-tech hotel for millenials. It is the first makeover of a Sunčani Hotel for several years, and the new-look Pharia will be a popular choice for the 20-something younger crowd who are visiting Hvar Town in greater numbers.
Perhaps more significant is the 30 million kuna makeover at Hotel Adriatic in Vrboska, on Soline beach. For years, this two-star hotel has been off-limits to tourists, as the Czech government rented it as a resort for children, but times have changed. The Czech contract is finished, and the new look Adriatic, complete with spa and outdoor pool, will open next month with 184 luxury rooms, the first sizable luxury hotel in the heart of Hvar Island.
It will soon have an impressive neigbour, as this week Four Seasons announced a luxury five-star resort with 60 villas on the Kabal Peninsula just north of Stari Grad, a complex which is scheduled to open in 2019. After years of poor quality hotel accommodation, there are now emerging some great options outside of Hvar Town for tourists. This will not only grow the existing tourists there, but it will be a major factor in extending the season.
And with the potential for the 270 million euro investment in the Nikki Beach Resort in Sućuraj to finally get started, creating 500 permanent jobs and transforming eastern Hvar, all the signs are that Hvar will finally get the hotel accommodation - all over the island - which is worthy of one of the ten most beautiful islands in the world.
*Author - Paul Bradbury
*Photo Credit - Romulić & Stojčić multimedia studio